Content with a view

Attention Is Not All You Need

The diagnosis is over. Optimization isn’t enough, and meaning is what makes people choose. The real question begins where the research stops: how do you…

giu 30 • Emanuele Landi

1

1

Rented attention is a melting asset. I know. I lost mine.

Why the slow-built brand is now a statistical anomaly, what a $10M film that out-opened every blockbuster tells us about it — and how to tell whether…

giu 16 • Emanuele Landi

1

Nessuno sa come fa i soldi Cosmico

E forse è esattamente quello il punto. La storia di Cosmico con Matteo Roversi: un caso di "attenzione scelta" costruita sopra una commodity.

giu 9 • Emanuele Landi

1

47:44

We Sell Exposure and Call It Attention

Is Brand as a meaning the new black?

giu 3 • Emanuele Landi

2

maggio 2026

You bought an audience. You got a screen.

The real cost of sport advertising in the streaming era — and the model nobody has built yet.

mag 19 • Emanuele Landi

1

3

Quando l'organigramma non basta

Psicologia del potere e cambiamento organizzativo

mag 12 • Emanuele Landi

1

56:50

Why Brands Should worry if TV abdicates to YouTube

The quality of attention is at stake

mag 5 • Emanuele Landi

3

aprile 2026

If WPP sells PR, the point is not PR

when one of the biggest media conglomerates makes such a move, something deeper come along

apr 21 • Emanuele Landi

2

1

1

Design Wanted - lanciare e mantenere un brand indipendente

Cosa significa davvero lanciare un brand indipendente. Quali sfide strategiche bisogna affrontare?

apr 14 • Emanuele Landi

1

54:55

The new value of Decisions: The Risk of Defending the Wrong Business

The Disney–OpenAI case serves as a perfect lens to examine a classic strategic error: making a coherent, well-constructed decision that is rooted in an…

apr 7 • Emanuele Landi

1

marzo 2026

Cutting is easy. Creating Value is hard.

We are living through a major correction in the job market, especially across media, tech and advertising. But what really is under our control?

mar 24 • Emanuele Landi

2

AI fra business e leadership: istruzioni per l'uso

un framework utile per utilizzare l'AI in modo responsabile.

mar 17 • Emanuele Landi

3

1

43:48