Content with a view

You bought an audience. You got a screen.

The real cost of sport advertising in the streaming era — and the model nobody has built yet.

mag 19 • Emanuele Landi

1

3

Quando l'organigramma non basta

Psicologia del potere e cambiamento organizzativo

mag 12 • Emanuele Landi

1

56:50

Why Brands Should worry if TV abdicates to YouTube

The quality of attention is at stake

mag 5 • Emanuele Landi

3

aprile 2026

If WPP sells PR, the point is not PR

when one of the biggest media conglomerates makes such a move, something deeper come along

apr 21 • Emanuele Landi

2

1

1

Design Wanted - lanciare e mantenere un brand indipendente

Cosa significa davvero lanciare un brand indipendente. Quali sfide strategiche bisogna affrontare?

apr 14 • Emanuele Landi

1

54:55

The new value of Decisions: The Risk of Defending the Wrong Business

The Disney–OpenAI case serves as a perfect lens to examine a classic strategic error: making a coherent, well-constructed decision that is rooted in an…

apr 7 • Emanuele Landi

1

marzo 2026

Cutting is easy. Creating Value is hard.

We are living through a major correction in the job market, especially across media, tech and advertising. But what really is under our control?

mar 24 • Emanuele Landi

2

AI fra business e leadership: istruzioni per l'uso

un framework utile per utilizzare l'AI in modo responsabile.

mar 17 • Emanuele Landi

3

1

43:48

What Brands Really Buy When They Buy a Tentpole Event

(and why big cultural events only work when they generate memory)

mar 10 • Emanuele Landi

1

febbraio 2026

Precision without Memory?

Why broadcasters and streamers should stop fighting creators and start building Mental Availability.

feb 24 • Emanuele Landi

1

Game of Thrones in azienda

tutti parlano, nessuno decide.

feb 17 • Emanuele Landi

2

1

37:39

The battle for the new attention infrastructure

Are AI chatbots the next OTT platforms?

feb 10 • Emanuele Landi

2

1