Content with a view

Why Attention Is a Bubble That Won't Burst

On the Italian edition of Tim Hwang's Subprime Attention Crisis (published as La grande bolla dell'attenzione, minimum fax, 2026)

ago 4 • Emanuele Landi

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luglio 2026

What Is Real Attention Actually Worth And What Are We Paying For It?

Has performance media buying reached its limit?

lug 28 • Emanuele Landi

1

Media Companies Stopped Making Stars. Now They Rent Them.

Hollywood and media companies are rushing to repaint the walls of a burning building — and calling it a fix for the cultural apocalypse underway

lug 14 • Emanuele Landi

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2

giugno 2026

Attention Is Not All You Need

The diagnosis is over. Optimization isn’t enough, and meaning is what makes people choose. The real question begins where the research stops: how do you…

giu 30 • Emanuele Landi

1

1

Rented attention is a melting asset. I know. I lost mine.

Why the slow-built brand is now a statistical anomaly, what a $10M film that out-opened every blockbuster tells us about it — and how to tell whether…

giu 16 • Emanuele Landi

1

Nessuno sa come fa i soldi Cosmico

E forse è esattamente quello il punto. La storia di Cosmico con Matteo Roversi: un caso di "attenzione scelta" costruita sopra una commodity.

giu 9 • Emanuele Landi

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1

47:44

We Sell Exposure and Call It Attention

Is Brand as a meaning the new black?

giu 3 • Emanuele Landi

2

maggio 2026

You bought an audience. You got a screen.

The real cost of sport advertising in the streaming era — and the model nobody has built yet.

mag 19 • Emanuele Landi

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3

Quando l'organigramma non basta

Psicologia del potere e cambiamento organizzativo

mag 12 • Emanuele Landi

1

56:50

Why Brands Should worry if TV abdicates to YouTube

The quality of attention is at stake

mag 5 • Emanuele Landi

3

aprile 2026

If WPP sells PR, the point is not PR

when one of the biggest media conglomerates makes such a move, something deeper come along

apr 21 • Emanuele Landi

2

1

1

Design Wanted - lanciare e mantenere un brand indipendente

Cosa significa davvero lanciare un brand indipendente. Quali sfide strategiche bisogna affrontare?

apr 14 • Emanuele Landi

1

54:55