Content with a view

settembre 2026

What Remains When the logo disappears?

A personal edition of Content with a View

set 26 • Emanuele Landi

2

Welcome to Feudal Advertising: what the WBD-Paramount merger teaches brands

As the WBD-Paramount merger finally closes, the market is betting heavily on a different asset than the one it just put 80 billion dollars of debt…

set 23 • Emanuele Landi

1

Welcome to Feudal Advertising

The paradox of contemporary branded entertainment.

set 15 • Emanuele Landi

1

agosto 2026

Scroll Beats Binge

The creator war between YouTube and the streamers — and the bill brands are footing

ago 25 • Emanuele Landi

1

Why Attention Is a Bubble That Won't Burst

On the Italian edition of Tim Hwang's Subprime Attention Crisis (published as La grande bolla dell'attenzione, minimum fax, 2026)

ago 4 • Emanuele Landi

1

luglio 2026

What Is Real Attention Actually Worth And What Are We Paying For It?

Has performance media buying reached its limit?

lug 28 • Emanuele Landi

1

Media Companies Stopped Making Stars. Now They Rent Them.

Hollywood and media companies are rushing to repaint the walls of a burning building — and calling it a fix for the cultural apocalypse underway

lug 14 • Emanuele Landi

1

2

giugno 2026

Attention Is Not All You Need

The diagnosis is over. Optimization isn’t enough, and meaning is what makes people choose. The real question begins where the research stops: how do you…

giu 30 • Emanuele Landi

1

1

Rented attention is a melting asset. I know. I lost mine.

Why the slow-built brand is now a statistical anomaly, what a $10M film that out-opened every blockbuster tells us about it — and how to tell whether…

giu 16 • Emanuele Landi

1

Nessuno sa come fa i soldi Cosmico

E forse è esattamente quello il punto. La storia di Cosmico con Matteo Roversi: un caso di "attenzione scelta" costruita sopra una commodity.

giu 9 • Emanuele Landi

1

1

47:44

We Sell Exposure and Call It Attention

Is Brand as a meaning the new black?

giu 3 • Emanuele Landi

2