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Scroll Beats Binge

The creator war between YouTube and the streamers — and the bill brands are footing
LEGGI L'ULTIMO
Why Attention Is a Bubble That Won't Burst
On the Italian edition of Tim Hwang's Subprime Attention Crisis (published as La grande bolla dell'attenzione, minimum fax, 2026)
 • Emanuele Landi
What Is Real Attention Actually Worth And What Are We Paying For It?
Has performance media buying reached its limit?
 • Emanuele Landi
Media Companies Stopped Making Stars. Now They Rent Them.
Hollywood and media companies are rushing to repaint the walls of a burning building — and calling it a fix for the cultural apocalypse underway
 • Emanuele Landi
Attention Is Not All You Need
The diagnosis is over. Optimization isn’t enough, and meaning is what makes people choose. The real question begins where the research stops: how do you…
 • Emanuele Landi
Rented attention is a melting asset. I know. I lost mine.
Why the slow-built brand is now a statistical anomaly, what a $10M film that out-opened every blockbuster tells us about it — and how to tell whether…
 • Emanuele Landi
Nessuno sa come fa i soldi Cosmico
E forse è esattamente quello il punto. La storia di Cosmico con Matteo Roversi: un caso di "attenzione scelta" costruita sopra una commodity.
 • Emanuele Landi
47:44
We Sell Exposure and Call It Attention
Is Brand as a meaning the new black?
 • Emanuele Landi
Content with a view
Content with a view
This is not a newsletter only about media trends. It's about how decision are made when execution is no longer the hardest part. Written by a former media executive turned into decision & strategy advisor. Media is where complexity shows up first.
Consigli
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Media War & Peace
Media War & Peace
Evan Shapiro
Scrolling Infinito
Scrolling Infinito
Andrea Girolami
La Grande Differenza
La Grande Differenza
Sebastiano Zanolli
Avatar di User
Elisabetta Corazza
Elisabetta Corazza
Streaming Made Easy
Streaming Made Easy
Marion Ranchet

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