**Micro-Dramas Won’t Save TV. But They Might Save their IP.**
Why the most underestimated format of the decade is forcing broadcasters and brands to rethink identity, distribution and value creation (articolo in doppia versione ITA-ENG)
Content with a view - media, marketing & AI
This is not a newsletter only about media trends. It's about how decision are made when execution is no longer the hardest part. Written by a former media executive turned into decision & strategy advisor. Media is where complexity shows up first.
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