Come i FAST channels riportano attenzione alla fruizione lineare, ma in modalità data-driven. Con Mauro Panella (Fast Channel Network) analizziamo quando ha senso per un brand entrare, quali formati funzionano, come impostare reach & frequency efficienti e quali sono i primi passi operativi
Content with a view - Media, Marketing, AI
Content with a view - media, marketing & AI is an independent hub dedicated to content. Content is the most important currency and the only way we have to communicate with others. Anyway a bad content is worse than no content. How can we find the right voice to create a good content, a content that truly move to action? How can we measure it? How does technology help? How modern media is reinventing the way we make a story through content? In the era of performance marketing is advertising still a cultural asset? How can we shape the way we tell our professional story?
Content with a view - media, marketing & AI is an independent hub dedicated to content. Content is the most important currency and the only way we have to communicate with others. Anyway a bad content is worse than no content. How can we find the right voice to create a good content, a content that truly move to action? How can we measure it? How does technology help? How modern media is reinventing the way we make a story through content? In the era of performance marketing is advertising still a cultural asset? How can we shape the way we tell our professional story?
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Emanuele Landi
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